The popularity of OTT services continues to accelerate.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
OTT website started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
more people started using these services.
As outdoor activities decreased during COVID,
OTT viewership expanded significantly.
Strengths and weaknesses of OTT platforms
The biggest advantage of OTT is the freedom to choose what you want to watch.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Price increases and pay-per-view models add pressure.
User sensitivity to pricing continues to grow.
What are free streaming services?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
More genres mean broader appeal.
In conclusion
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
The future of streaming looks promising.